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Well before ‘sourdough’ became a household name, John and Jan Farnan started experimenting with and making it. They quickly realised that this form of bread was full of flavour, character and nutrition.

Prior to founding The Australian Superfood Co, Hayley Blieden worked as a dietitian for the North Melbourne Football Club. She always knew she didn’t want to follow the traditional dietitian’s path, choosing instead to focus on designing foods to enhance the way people feel and perform.

Wildes Lane is an off-grid, 20 acre farmlet in the foothills of the Grampians national park in south-western Victoria, owned and operated by Anna King and David Herbert.